1
2
3
4
5
6
7
8
9
Dallas TNT
The TV show Dallas had been off the air for well over 20 years. To bring it back in 2012, we avoided the classic approach of warming up fans and encouraging them to say nice things about the show. In fact, we did the opposite. We infuriated fans and coerced them into acting as badly as the Dallas characters themselves. The Bad Behavior Experiment shortlisted at Cannes 2013 and directly led to TNT's most successful launch ever.
Gold Facebook studio award 2013
Cannes- Finalist
Rise to Power
To keep fans engaged during the season we created an online game called Rise To Power which allowed fans to back the character they thought would come out on top as we ranked their every bad deed. Players could campaign for their character and trash talk others to gain more points.