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Pringles Global
Pringles is known for a few things: a weird shaped chip a fun looking can and the “once you pop” tagline. Tasked with creating a globally unifying campaign to launch the brand into the 21st century, we developed the new campaign, “You don’t just eat ‘em". Pringles fans don’t just mindlessly eat the chips. They stack 'em, shape 'em, game 'em and pontificate over ‘em.
This insight, a bunch of great improv actors from around the world, and director Larry Charles brought this idea to life. In the first quarter that this campaign launched sales increased 17%. It turns out that telling people not to just eat your product works.
OOH