Hema is a freelance Creative Director currently residing in Los Angeles.
Before moving west Hema worked at Grey NYC where she has played a role in the growth and creative renaissance of the agency, seeing the agency awarded Global Agency of the year by Creativity, Adage and Shoot. She has led and won numerous new business pitches including CBRE, TNT and most notably Pringles which she was responsible for rebranding globally. During her time at Grey she has created work for the NFL, Tums, Mike’s Hard Lemonade, Falling skies, Dallas, Conan, Febreeze, Advil and Cialis. For this work she has received numerous awards including multiple Cannes Gold lions, Effies, Pencils and Gold Facebook Studio awards.
Prior to heading state side Hema worked at M&C Saatchi she was responsible for the development of national campaigns for the Westfield brand.
At IdeaWorks Hema created integrated campaigns for Bendon Lingerie, Mazzucchelli’s Jewelers, J Farren Price Jewelers, Steven’s Home wares and Big W. At IdeaWorks she worked as part of an integrated team developing new brands, creating in-store experiences and working on store design.
Awards —
One Show Silver Pencil- Experiential
AICP Next Awards- Experiential
D&AD Wood Pencil- Outdoor
Cannes Gold Lion- Outdoor
Cannes Gold Lion- PR
Cannes Silver Lion- PR
Reggie Bronze- Experiential
Gold Facebook Studio
Design Awards
Winner Australian Catalogue Awards – Skygarden Christmas
Highly commended – Pittstop Summer Fashion
Highly commended – Pittstop Christmas Guide
Winner Australian Catalogue Awards – Westfield ‘What’s What’
Highly commended – Skygarden Winter Fashion
Client List —
Google, Netflix, Coral, Pringles, TBS, National Football League, SLMD, TNT, Tuna Council, Febreze, CBRE, Advil, Cialis, Captain Morgan, Tums, Westfield, Qantas, Telstra, Bendon Lingerie, Life Saving Australia, Mazzucchellis, JFarren Price Jewelry.