SLMD is a skin-care line developed by Dr. Sandra Lee, otherwise known as Dr. Pimple Popper.
The Company: Capitalizing on the cult following of Dr. Pimple Popper. How do we encourage fans (those self-titled Popaholics) who love her Youtube videos and BRAVO TV show to use her uniquely-formulated products—especially when that skincare line has a different name?
The Solution: You create a brand that’s just as fun, intriguing, and eye-catching as watching a pimple pop. And you pair it with a no-nonsense, educational content strategy that, just like a real doctor’s visit, takes away the shame or judgement around skin problems and instead, focuses on getting results. With both messaging and design, you keep it honest and conversational. Just pop by SLMD.com, and suddenly, you’ve got the doctor on speed-dial. You’ve got permission to be your true self and the power to uncover a whole new you